By Jean Hilaire Chegnoua, MD
AESTHETIC MEDICINE IS in high demand nowadays. It has become without any shadow of doubt fashionable and trendy. The pursuit of beauty, anti aging, and aesthetic medicine as well as cosmetic surgery has ceased to be a luxury. It has become a necessity imposed by a society constantly in search of beauty, excellence and perfection. The patient is mostly in good health and desires the enhancement of his or her appearance to boost self-regard, self -confidence and self-esteem. On the market place, there is a profusion of devices and procedures available, which make it very intricate for patients to decide which is most suitable for them.
Unrestrained profit- oriented advertisements, unchecked pressure through social media, and inadequate information by physicians and health care providers make it a strenuous task for patients to even comprehend what is efficient and what is not.
Ethical Practice Tested
In practice how much information should be given? How much time should be consecrated to each patient? How many procedures or products should be detailed? This is far complex and intricate. Physicians are not products or procedures advertisers. Patients have to do their “homework” also, at least those who can read and understand. Patients have graduated to become “equal partners” in decision making.